Xiaomi Unveils New Logo And Brand Identity
Following Poco’s split-up from Xiaomi, the former Xiaomi sub-brand unveiled its new logo and “Made for Mad” mascot earlier this year. And now, after launching the Mi Mix Fold and the Mi Band 6, Xiaomi has unveiled a brand new logo and philosophical “Alive” brand identity ahead of its 11th Anniversary. This, as per the company, is to make its brand unique in the premium segment of the market. The logo was specially designed by a world-renowned designer named Kenya HARA....