After the Coronavirus-led pandemic took over the world, we have seen countless kinds of face masks pop up in the market. There was the Leaf “Smart” Mask, then we saw Razer’s over-the-top “Project Hazel”, and recently LG (before shutting its smartphone business) came up with the “Puricare” face mask. Now, rapper and music composer will.i.am has unveiled a feature-rich face mask that comes with ANC-supported wireless earbuds.

Developed in partnership with tech innovator Honeywell, the Xupermask (pronounced as Supermask) is designed by designer Jose I. Fernandez and creative William Adams, a.k.a will.i.am. It comes with some unique features, including a dual 3-speed fan system, HEPA filters, and a magnetic earbud docking system.

“We created XUPERMASK to change the game of our new normal. In this new age of style and security, XUPERMASK is an uncompromising face mask design with high-tech performance for the modern lifestyle. Alongside Honeywell, we’ve engineered a state-of-the-art Smart Mask to provide functionality with style,” will.i.am said in a statement.

Now, coming to its price and availability, the Xupermask comes with a $299 (~Rs 22,360) price tag. It is currently available to buy from its official website. This face mask comes in two color variants – black and white. Both of them look pretty cool, in my opinion.