Earlier this year, Google announced to test a new ad-tracking technology dubbed FLoC to replace third-party cookies in websites that advertisers currently use for interest-based advertising. Following the announcement, however, many privacy advocates started voicing their concerns about the new privacy risks that come with Google’s new ad-tracking system. Now, content management giant WordPress has announced that it will also automatically block Google’s FLoC on websites.
Citing the privacy risks, WordPress has announced that it will be treating Google’s new FLoC system as a “security concern.” As a result, it will automatically disable the said system on websites under its umbrella, which amounts to 41% of the websites on the internet.
