Games First
As a games console though, Microsoft needs to keep the focus on games if that’s the audience they’re targeting. You certainly don’t need a more powerful Xbox if games aren’t first. Since the transition to Phil Spencer as head of Xbox, Microsoft’s message has been games first, and unless they really drop the ball, we expect this to continue to be the case.
Gamer Friendly Policies
Microsoft had a lot of things in their original Xbox One presentation that would’ve ended up being considered as “gamer” or consumer friendly. Unfortunately, the backlash that the initial reveal and E3 presentation brought on the device led to them completely charting a different course. This time around, Microsoft needs to explain exactly why any new decisions and policies that are being made to the console will benefit those who buy it.
Furthermore, they need to build on the goodwill they’ve established with their fanbase. They need to continue to foster backwards compatiblity. This has been a huge success for Microsoft in terms of how they and their console is viewed by consumers. Value adding features like Backwards Compatibility, Games with Gold, and others should be highlighted and not sidebars of their reveal.
Explain What “Most Powerful Console” Means
Xbox Scorpio Price & Release Date
Please Don’t Talk About The Cloud
Microsoft has seemingly left their cloud talk behind, but that doesn’t mean they won’t retread going forward. Power of the cloud were buzz words that Microsoft used consistently in the marketing of the Xbox One. It was a concept that was very hard to understand. Eventhough developers did say that it wasn’t smoke and mirrors, it wasn’t something that most people could wrap their heads around or see a measurable benefit in the games they were playing.
E3 2017 Megaton Wild Card
Sony has been consistently one-upping Microsoft at E3. A year with a new hardware reveal that is potentially as exciting as the Xbox Scorpio could be a year for Microsoft to strike back. However, it’s the unknown surprises that noone sees coming that usually draw the most attention. If Microsoft can announce something about the Scorpio that noone saw coming and is a positive for the console they can really generate a lot of momentum and consumer interest. Whether that be an exclusive that noone saw coming, a feature of the console that noone expected, or something else to get fans excited… there’s got to be something that gets people buzzing about the Xbox Scorpio coming out of E3 2017.
- This article was updated on March 8th, 2018
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