Another week, another news from Xiaomi’s camp! Last week, the Chinese giant had confirmed that the much-loved POCO brand is very much alive and will continue to operate as an independent brand in 2020. It also announced the revival of the “Mi” brand in India. And now, Xiaomi India is reshuffling a few leadership roles, where Global VP and India MD Manu Kumar Jain will be shouldering new assignments.
As for the offline market, Xiaomi will continue its expand its presence in brick and mortar stores in India. It is especially relevant now, with pressure mounting from Realme as well as Samsung in the budget and mid-range segment. The company aims to double offline sales in 2020 to maintain lead over its competitors.
