Xiaomi Sets Guinness World Record With 500 New Rural Mi Stores In India

Xiaomi today announced it has opened a record 500 retail stores in rural parts of India, after teasing the announcement yesterday. Called Mi Stores, Xiaomi opened all of these simultaneously on October 29, thus setting a new record.

Excited to share a BIG NEWS today: #Xiaomi is opening rural #MiStore with flagship experience across the country! 🤘

— Manu Kumar Jain (@manukumarjain) November 20, 2018

#MiStore: the ‘New Retail’ model for rural India – exclusive stores that bring flagship experience to rural consumers! 🤗

We plan to open 5000 Mi Stores by end of 2019 & generate 15K+ jobs!

But the eight-year-old company wants to be recognized not as just another smartphone company and it began working towards this mission in 2014.